Sell your ebooks direct.
Keep more of every sale.
Folio gives independent authors a dedicated storefront to sell ebooks straight to readers — with instant payouts, built-in genre discovery, and a take-rate a fraction of Amazon's. Empowering authors, enhancing revenue.
- ~92%
- of every sale kept by the author
- Instant
- payouts, not 60-day holds
- ~$2.40
- net Folio fee on a $30 order
- 1
- passionate genre community at launch
Everything an author needs
The tools that put you back in control
We built the core features the big platforms leave open — so you earn more and actually own your audience.
Your own storefront
A branded, reader-ready shop with your covers, your prices, your voice — not a listing buried in someone else's catalogue.
Instant payouts
Money lands the moment a reader buys. No 60-day holds, no monthly reconciliation, no waiting for a threshold.
Keep ~92% of every sale
A net take-rate around 8% — roughly $2.40 on a $30 order — versus the 30%+ a marketplace like Amazon takes.
Own the reader relationship
Every buyer's email and loyalty stays with you. Sell the next book to the audience you already earned.
Built-in discovery
Genre communities surface your work to readers who already love what you write, so new fans find you organically.
Reader-first checkout
Buyers get their ebook in seconds with a frictionless, account-optional checkout that converts.
Why Folio
A fairer deal than Gumroad, Payhip or Amazon KDP
General-purpose tools weren't built for books, and the big marketplace takes a third of your work and hides your readers. Folio closes those gaps with a genre-native storefront and a take-rate a fraction of Amazon's.
Start keeping more →Own one passionate vertical
Genre-first communities, not an endless catalogue
Folio launches one vertical at a time so discovery actually works. Your storefront lives among readers who already love your genre.
Sci-Fi & Fantasy
Where our first passionate vertical lives — worldbuilders and their readers.
The Ninth Lantern
Ada Verne
Ashfall Crown
Rowan Pike
Tidal Machines
Neve Okoro
Romance
Serialized love stories and slow burns with fiercely loyal readers.
Salt & Cinder
Mara Cole
The Lighthouse Year
Elle Bram
Paper Hearts
Juno Reyes
Thriller & Mystery
Page-turners that keep readers coming back for the next release.
The Quiet Ledger
Idris Vale
No Witnesses
Cass Moreau
The Long Alibi
Theo Marsh
From manuscript to money
Live in three simple steps
Open your storefront
Upload your ebooks, set your prices, and pick the genre community you belong in — no code, no gatekeepers.
Get discovered
Your work surfaces to readers already browsing your genre. Share one link that's finally, fully yours.
Get paid instantly
Readers check out in seconds. You keep ~92% of every sale and the payout hits the moment it clears.
Loved by independent authors
Written for writers
Sample testimonials shown for illustration.
“I moved my backlist off the big marketplace and my per-book earnings nearly tripled. Same readers — I just finally keep what I earn.”
Placeholder Author
Fantasy series · 40k copies
“The genre community did the discovery for me. New readers found book one and bought the whole series the same night.”
Sample Novelist
Romance · serialized
“Instant payouts changed how I plan launches. I can see every sale, own every reader, and reinvest the same week.”
Demo Writer
Thriller · indie debut
Pricing
No monthly fees. Just a fair slice.
Folio only earns when you do. One simple rate — no subscriptions, no hidden listing costs, no per-download surprises.
About $2.40 on a typical $30 order — versus $9+ with a 30% marketplace.
- ✓$0/month — free to open your storefront
- ✓Instant payouts on every sale
- ✓Keep 100% of your reader relationships
- ✓Genre-community discovery included
- ✓Unlimited ebooks & price control
See what you'd keep
An illustrative comparison on a $30 ebook sale.
That's $6.60 more per sale in your pocket — multiplied across your whole catalogue and every reader you keep.
Your readers are waiting. So is your revenue.
Join the founding-author waitlist and be first to open a storefront that finally works in your favour.
Questions, answered
Frequently asked questions
KDP takes up to 30–65% and hides your readers behind its catalogue. General-purpose tools like Gumroad and Payhip aren't built for books or genre discovery. Folio is genre-first: you get a dedicated storefront, keep the reader relationship, and pay a net take-rate of roughly 8% — a fraction of Amazon's cut.
There are no monthly fees to open a storefront. Folio earns a small net take-rate of about 8% on each sale — on a typical $30 order that's around $2.40, versus the $9+ a 30% marketplace would take.
Instantly. Payouts land as readers buy, not on a 60-day delay. You keep full visibility into every transaction from your storefront dashboard.
Instead of burying you in an endless catalogue of every book ever written, Folio launches one passionate vertical at a time. Your storefront lives inside a community of readers who already love your genre, so discovery works in your favour.
No. Readers check out in seconds and receive their ebook immediately. You still own the relationship — their email, their next purchase, their loyalty.
Yes. Import your ebooks, set your prices, and point your existing audience at a storefront that's finally yours. Founding authors who join the waitlist get white-glove migration help.